According to the Small Business Administration (SBA), there are over 30 million businesses in the United States. Among them, 64% of businesses are selling their products and services online. Vintage clothing has been trending in the U.S, UK, and Canada for quite some time. Research shows that hundreds of thousands of customers show interest in buying vintage clothes.
Many customers are willing to pay a high price for an authentic 60’s shirt and 70’s blouse. If you have an online vintage clothing store and want to increase the number of sales to improve your overall return on investment (ROI), this article is for you. Read on!
Use Social Media Channels
Over 3.81 billion people use social media platforms worldwide. In the U.S, more than 90% of businesses use social media channels, such as Facebook, Instagram, Twitter, etc. to promote their products and services.
You should use your vintage clothing products to showcase your store’s personality and viewpoint. For instance, you can use Instagram to showcase your products in an effective way to encourage purchases.
Hire a social media team to create an effective Instagram strategy. Features some of your store’s best items, fashionistas, and influencers. Make sure your Instagram feed is bright, colorful, and stylish to reinforce the overall vintage clothing store feel, personality, and experience.
Your Twitter feed should follow a similar strategy, but on this platform, you have to focus more on vintage lifestyle, styling tips, and fascinating reads. Besides, on Facebook, you have to emphasize on the sales side of your products. For instance, you can offers coupons, discounts, and add links to your store’s new items.
“A picture is worth a thousand words.” Right? You must use product photography to render the visual image of your vintage clothing products on sale. Hire a professional photographer to click high-quality photos of your products.
Many elements come into play, such as lighting, depth of field, focus, angle, background, etc. When balanced professionally, photos can create a seamless and smooth shopping experience for your customers. Photography can build a solid brand image.
Search engines like Google have established algorithms that rank original content. Although stock photos can do well for a blog, they are not suitable for an eCommerce store. Therefore, you have to ensure using original photos in high resolution with well-thought-out description and alt tags. Doing so will help you easily rank your pages on Google.
Research shows that over 85% of people look for visuals when looking for clothing and related items online. Around 36% of people use Google images to search for clothes and shoes. That’s why it is essential to optimize your photos for Google images search to improve your ranking.
Customer Support Service
You can sell hundreds of vintage shirts, pants, coats, blouses, etc., but customer service is an important aspect that your customer will remember for a long time. Your customers have no physical interaction with your online vintage clothing store. Any personal relationship with your customers is priceless to show them how much your company truly cares.
It is essential to provide a direct platform for customer support. Therefore, you should have a dedicated email address, contact number, chatbots, live chat function, and other features on your site so that you can accurately answer any of their queries. A 24/7 customer support service is important for customer retention and increasing sales.
Optimize Your Website for SEO
If you have a website hosting your store, search engine optimization (SEO) is an excellent way to improve your website ranking on Google, Bing, Yahoo, and other search engines. Optimize your title tags for each page and use unique Meta descriptions that include keywords related to your vintage clothing products.
Don’t forget to use descriptive headers for each page on your site. Linking to internal pages will reduce the bounce rate on your site and let the visitor explore more clothing items. Likewise, avoid copying product descriptions from other vintage clothing websites. Add a product review feature on your site to improve your store’s credibility.
Many customers look for a reputable online store to buy vintage clothes. Because there are hundreds of online shops that sell vintage clothes, it is not easy to stand out among the competition. Follow the aforementioned strategies to drive more organic traffic.